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Brand Positioning: Strategies for Competitive Advantage

Sengupta, Subroto

Brand Positioning: Strategies for Competitive Advantage - 2nd ed - New Delhi Tata McGraw-Hill Publishing Company Ltd. 2005 - 297p

ISBN: 9780070581593 0.00

Subjects--Personal Names:
Brand

Dewey Class. No.: 658.827 / SEN

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