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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth

Davis, Scott M.

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth - San Francisco Jossey-Bass Publishers 2002 - 299p

ISBN: 9780787962555 0.00

Subjects--Personal Names:
Marketing

Dewey Class. No.: 658.827 / DAV

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