Commoditization and the Strategic Response

Holmes, Andrew

Commoditization and the Strategic Response - England Gower Publishing Limited 2008 - 223p

Commoditization : coming to a company near you -- The first wave : commodities and commoditization -- The middle wave : the commoditization of industries -- Cornerstones of the final wave : globalization and the Internet -- The final wave : commoditization of white collar work -- Business impacts -- Individual impacts -- Business responses -- Surviving in a commoditized world -- Individual responses -- Where will commoditization take us?

9780566087431 0.00


Economic

338.02 / HOL
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