Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
Kirby, Justin
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution - New Delhi Butterworths India 2006 - 282p - Professional and Trade Series .
Contents Part 1: Seed to spread: how seeding trials ignite epidemics of demand Live buzz marketing Creating brand advocates Brewing buzz Buzzworthy PR Viral marketing Online option leaders: a predictive guide for viral marketing campaigns Buzz monitoring Changing the game Blog marketing Part 2: Connected Marketing Principles Word of mouth: what we really know - and what we don't Black buzz and red ink: the financial impact of negative consumer comments on US airlines Myths and promises of buzz marketing Buzz marketing: the next chapter How to manage connected marketing Conclusion: the future of connected marketing
9788131207598 0.00
Marketing
658.8 / CON
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution - New Delhi Butterworths India 2006 - 282p - Professional and Trade Series .
Contents Part 1: Seed to spread: how seeding trials ignite epidemics of demand Live buzz marketing Creating brand advocates Brewing buzz Buzzworthy PR Viral marketing Online option leaders: a predictive guide for viral marketing campaigns Buzz monitoring Changing the game Blog marketing Part 2: Connected Marketing Principles Word of mouth: what we really know - and what we don't Black buzz and red ink: the financial impact of negative consumer comments on US airlines Myths and promises of buzz marketing Buzz marketing: the next chapter How to manage connected marketing Conclusion: the future of connected marketing
9788131207598 0.00
Marketing
658.8 / CON