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Consumer Behavior and Managerial Decision Making

Kardes, Frank R.

Consumer Behavior and Managerial Decision Making - 2nd ed - New Delhi Prentice-Hall of India Pvt. Ltd. 2002 - 457p

ISBN: 9788120322219 0.00

Subjects--Personal Names:
Marketing

Dewey Class. No.: 658.8342 / KAR

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