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The Consumer Mind: Brand Perception and the Implications for Marketers

Martinez, Pepe

The Consumer Mind: Brand Perception and the Implications for Marketers - New Delhi Kogan Page India Pvt. Ltd. 2012 - 178p

ISBN: 9780749465704 0.00

Subjects--Personal Names:
Consumer Behavior

Dewey Class. No.: 658.8343 / MAR

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