Emotion Marketing: The Hallmark Way of Winning Customers for Life
Robinette, Scott
Emotion Marketing: The Hallmark Way of Winning Customers for Life - New Delhi Tata McGraw-Hill Publishing Company Ltd. 2004 - 247p
Contents Part 1: Why Emotion Marketing Works The business case for emotion marketing The value star - a model for emotion marketing Part 2: What Emotion Marketing is all about Emotion E: Equity Emotion E: Experience Emotion E: Energy Product and money - the rational side of the value star Part 3: How to Put Emotion Marketing to Work Building customer relationships that last Emotion in marketing communications Emotion marketing on the internet The other E - Employees Emotion marketing - an action plan Appendix: Assessment tools
9780070596191 0.00
Marketing
658.812 / ROB
Emotion Marketing: The Hallmark Way of Winning Customers for Life - New Delhi Tata McGraw-Hill Publishing Company Ltd. 2004 - 247p
Contents Part 1: Why Emotion Marketing Works The business case for emotion marketing The value star - a model for emotion marketing Part 2: What Emotion Marketing is all about Emotion E: Equity Emotion E: Experience Emotion E: Energy Product and money - the rational side of the value star Part 3: How to Put Emotion Marketing to Work Building customer relationships that last Emotion in marketing communications Emotion marketing on the internet The other E - Employees Emotion marketing - an action plan Appendix: Assessment tools
9780070596191 0.00
Marketing
658.812 / ROB