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Emotional Branding: How Successful Brands Gain the Irrational Edge

Travis, Daryl

Emotional Branding: How Successful Brands Gain the Irrational Edge - USA Prima Publishing & Communication 2000 - 306p

ISBN: 9780761529118 0.00

Subjects--Personal Names:
Marketing

Dewey Class. No.: 658.827 / TRA

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