Entrepreneurship: Ideas in Action

Greene, Cynthia L.

Entrepreneurship: Ideas in Action - 2nd ed - USA Thomson Learning 2004 - 406p

Contents Should you become an Entrepreneur? What Skills do Entrepreneurs need? Entrepreneurs in a Market Economy Select a type Ownership Develop a Business Plan Identify and Meet a Market Need Finance, Protect and Insure your Business Choose your Location and set up for Business Market your Business Hire and Manage a Staff Record-Keeping and Accounting Financial Management Use Technology Meet your Legal, Ethical and Social Obligations Growth in Today's Marketplace

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