Essentials of Services Marketing: Concepts, Strategies and Cases
Hoffman, K. Douglas
Essentials of Services Marketing: Concepts, Strategies and Cases - 2nd ed - Singapore Thomson Asia Pte. Ltd. 2002 - 569p
9789812406033
658.805 / HOF
Essentials of Services Marketing: Concepts, Strategies and Cases - 2nd ed - Singapore Thomson Asia Pte. Ltd. 2002 - 569p
9789812406033
658.805 / HOF
