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FCB-ULKA Brand Building Advertising: Concepts and Cases

Parameswaran, M. G.

FCB-ULKA Brand Building Advertising: Concepts and Cases - New Delhi Tata McGraw-Hill Publishing Company Ltd. 2001 - 212p

MC0393 & MC0555

ISBN: 9780074633380 0.00

Dewey Class. No.: 658.827 / PAR

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