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Global Brands: The Evolution of Multinationals in Alcoholic Beverages

Lopes, Teresa Da Silva

Global Brands: The Evolution of Multinationals in Alcoholic Beverages - Cambridge Cambridge University Press 2007 - 303p

ISBN: 0521833794 0.00

Subjects--Personal Names:
Brand Management
Marketing

Dewey Class. No.: 658.827 / LOP

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