How Brands Become Icons: The Principles of Cultural Branding
Holt, Douglas B.
How Brands Become Icons: The Principles of Cultural Branding - Boston Harvard Business Review Press 2004 - 265p
9781578517749 0.00
Branding
658.827 / HOL
How Brands Become Icons: The Principles of Cultural Branding - Boston Harvard Business Review Press 2004 - 265p
9781578517749 0.00
Branding
658.827 / HOL