The Innovation Playbook: A Revolution in Business Excellence

Webb, Nicholas J.

The Innovation Playbook: A Revolution in Business Excellence - New Jersey John Wiley & Sons Inc. 2011 - 243p

oForeword. oAcknowledgments. WHAT'S WRONG WITH INNOVATION TODAY. The New Economy: Different for Good. The Wheels Keep Falling Off. The Danger of Safety. What's Mything in Innovation Today. INNOVATING YOUR WAY TO BUSINESS EXCELLENCE. Anatomy of an Innovation Superstar. Creating Net Customer Value. Carpet Time. The Real Open Innovation Framework. Creating a (Digital) Innovation Culture.

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Economic Aspects
Technological Innovation

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