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Integrated Branding: Becoming Brand-Driven through Company-Wide Action

LePla, F. Joseph

Integrated Branding: Becoming Brand-Driven through Company-Wide Action - London Kogan Page Limited 2002 - 299p

ISBN: 9780749437206 0.00

Subjects--Personal Names:
Marketing

Dewey Class. No.: 658.827 / LEP

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