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Marketing Management: Concepts, Cases, Challenges and Trends

Govindarajan, M.

Marketing Management: Concepts, Cases, Challenges and Trends - 2nd ed - New Delhi Prentice-Hall of India Pvt. Ltd. 2007 - 312p

ISBN: 8120332591 0.00

Subjects--Personal Names:
Marketing

Dewey Class. No.: 658.8 / GOV

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