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Market-Led Strategic Change: Transforming the Process of Going to Market

Piercy, Nigel

Market-Led Strategic Change: Transforming the Process of Going to Market - 2nd ed - Oxford Butterworth-Heinemann Ltd. 1997 - 665p

ISBN: 9780750632850 0.00

Subjects--Personal Names:
Strategic Marketing

Dewey Class. No.: 658.802 / PIE

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