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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival

Ries, Al

The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival - New York Harper Collins Publishers 2004 - 308p

ISBN: 9780060570149 0.00

Subjects--Personal Names:
Marketing

Dewey Class. No.: 658.827 / RIE

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