Services Marketing: Concepts, Strategies and Cases
Hoffman, K. Douglas
Services Marketing: Concepts, Strategies and Cases - 3rd ed - Bombay Thomson Asia Pte. Ltd. 2007 - 588p
9788131503270
Service Marketing
658.805 / HOF
Services Marketing: Concepts, Strategies and Cases - 3rd ed - Bombay Thomson Asia Pte. Ltd. 2007 - 588p
9788131503270
Service Marketing
658.805 / HOF