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Strategic Customer Management: Integrating Relationship Marketing and CRM

Payne, Adrian

Strategic Customer Management: Integrating Relationship Marketing and CRM - New Delhi Cambridge University Press India Pvt. Ltd. 2013 - 529p

ISBN: 9781107687325 0.00

Subjects--Personal Names:
Business Economic / Sales & Selling
Customer Relationship Management

Dewey Class. No.: 658.812 / PAY

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