The Unpublished David Ogilvy: His Secrets of Management, Creativity and Success from Private Papers and Public Fulminations
The Unpublished David Ogilvy: His Secrets of Management, Creativity and Success from Private Papers and Public Fulminations
- New Delhi Rupa & Co. 1995
- 178p
Contents:
1. Early Years
2. Notes, Memos and Letters
3. Lists
4. Speeches and Papers
5. “Principles of Management” and “Corporate Culture”
6. “Leadership: The Forgotten Factor in Management”
7. David Ogilvy at 75 – an Interview at his Home in France
Chronology of David Mackenzie Ogilvy
650.1 / OGI
Contents:
1. Early Years
2. Notes, Memos and Letters
3. Lists
4. Speeches and Papers
5. “Principles of Management” and “Corporate Culture”
6. “Leadership: The Forgotten Factor in Management”
7. David Ogilvy at 75 – an Interview at his Home in France
Chronology of David Mackenzie Ogilvy
650.1 / OGI