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Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value

De Bonis, Nicholas J.

Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value - New Delhi Tata McGraw-Hill Publishing Company Ltd. 2004 - 245p

ISBN: 9780070598379 0.00

Subjects--Personal Names:
Marketing

Dewey Class. No.: 658.8 / BON

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