What's in a Brand: Building Brand Equity Through Advertising
Jones, John Philip
What's in a Brand: Building Brand Equity Through Advertising - New Delhi Tata McGraw-Hill Publishing Company Ltd. 1998 - 335p
9780074632017 0.00
658.827 / JON
What's in a Brand: Building Brand Equity Through Advertising - New Delhi Tata McGraw-Hill Publishing Company Ltd. 1998 - 335p
9780074632017 0.00
658.827 / JON