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Handbook of Marketing Scales: Multi- Item Measures for Marketing and Consumer Behavior Research

Bearden, William O.

Handbook of Marketing Scales: Multi- Item Measures for Marketing and Consumer Behavior Research - 2nd ed - New Delhi Sage Publications India Pvt. Ltd. 1999 - 537p

ISBN: 9780761910008 0.00

Subjects--Personal Names:
Marketing Research

Dewey Class. No.: 658.83 / BEA

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