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Brand Equity: Measuring, Analyzing and Predicting

Srinivasan, V. Seenu

Brand Equity: Measuring, Analyzing and Predicting - Boston Harvard Business Review Press 2006 - 1 CD - Faculty Seminar Series: Great Ideas from Business Thought Leaders .

Product Code 1053C/1053F

ISBN: 0.00

Dewey Class. No.: MCP00487

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