Cases in Strategic Management
Boseman, Glenn
Cases in Strategic Management - New York John Wiley & Sons, Inc. 1988 - 476p
Table of Contents PART ONE UNDERSTANDING CASE ANALYSIS Overseas National Airways, Inc. Overseas National Airways, Inc.-Student Case Analysis PART TWO CASES A. SINGLE INDUSTRY Simons Lumber Company Crested Butte Athletic Club Dickenson Mines Limited C. H. Masland & Sons: Automotive Products Division Nautica, S.A. Wheeling-Pittsburgh Steel Corporation Mary Kay Cosmetics, Inc. Apple Computer, Inc. Overnite Transportation Company Centocor, Inc. U.S. Airline Industry Tandy Corporation Midland County Hospital B. RELATED OR DIVERSIFIED INDUSTRIES Anheuser-Busch Companies, Inc. The Southland Corporation CML Group, Inc.-Twelve-Years-Old Marion Laboratories, Inc. The American Express Company Caterpillar Tractor Company Mobil Corporation Ammco Tools, Inc.
9780471854630 0.00
Strategic Management
658.4012 / BOS
Cases in Strategic Management - New York John Wiley & Sons, Inc. 1988 - 476p
Table of Contents PART ONE UNDERSTANDING CASE ANALYSIS Overseas National Airways, Inc. Overseas National Airways, Inc.-Student Case Analysis PART TWO CASES A. SINGLE INDUSTRY Simons Lumber Company Crested Butte Athletic Club Dickenson Mines Limited C. H. Masland & Sons: Automotive Products Division Nautica, S.A. Wheeling-Pittsburgh Steel Corporation Mary Kay Cosmetics, Inc. Apple Computer, Inc. Overnite Transportation Company Centocor, Inc. U.S. Airline Industry Tandy Corporation Midland County Hospital B. RELATED OR DIVERSIFIED INDUSTRIES Anheuser-Busch Companies, Inc. The Southland Corporation CML Group, Inc.-Twelve-Years-Old Marion Laboratories, Inc. The American Express Company Caterpillar Tractor Company Mobil Corporation Ammco Tools, Inc.
9780471854630 0.00
Strategic Management
658.4012 / BOS