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Case Studies on The Global Retailing Industry - Hyderabad The ICFAI University Press 2007 - 453p

Section I: Strategic Management
Titan
Tesco
Wal-Mart
Gucci
McDonald's
Section II: Brand Management
Titan: Building a Brand
LVMH - Building Star Brand
Wal-Mart in 2004 Creating a New Image
Benetton Group: Evolution of Communication Strategy
The Gap: Repositioning through Store Revamp
Starbuck: Evolution of a Global Brand
Tanishq: Building a Jewellery Brand
Section III: Managing Global Expansion
IKEA: Managing Global Expansion
Wal-Mart in 2005: Managing Globalization
Zara: Expansion Blues
Wal-Mart: Scaling Up Operation in China
Section IV: Managing Human Resource
Wal-Mart: Shaping the Organizational Culture
Wal-Mart: Managing Succession Planning
Section V: Risk Management
Prada: The IPO Dilemma
Financial Risk Management at J Sainsbury
Financial Risk Management at Tesco
Financial Risk Management at Wal-Mart
Financial Risk Management at McDonald's
Section VI: Corporate Governance
Corporate Governance at Tesco
Corporate Governance at Albertson's
Corporate Governance at Wal-Mart

ISBN: 9788131400647

Subjects--Personal Names:
Retailing

Dewey Class. No.: 658.87 / GLO