Political Marketing: Theory and Concepts
Ormrod, Robert P.
Political Marketing: Theory and Concepts - Los Angeles Sage Publications 2013 - 207p
Theorical Issues in Political Marketing. Defining Political Marketing ; Theories and Concepts in Political Marketing ; The Triadic Interaction Model of Political Exchange ; Critical Perspectives on Political Marketing ; Political Marketing and Theories of Democracy ; The Ethics of Political Marketing.
Conceptual Issues in Political Marketing. Political Relationship Marketing ; Strategic Political Postures ; Political Market Orientation ; Political Marketing Strategy and Party Organizational Structure ; Symbolism in Political Marketing ; Conclusion: Research Agendas for Political Marketing and Political Marketing Management.
9780857025814
Political Marketing
Campaign Management
Marketing
324.73 / ORM
Political Marketing: Theory and Concepts - Los Angeles Sage Publications 2013 - 207p
Theorical Issues in Political Marketing. Defining Political Marketing ; Theories and Concepts in Political Marketing ; The Triadic Interaction Model of Political Exchange ; Critical Perspectives on Political Marketing ; Political Marketing and Theories of Democracy ; The Ethics of Political Marketing.
Conceptual Issues in Political Marketing. Political Relationship Marketing ; Strategic Political Postures ; Political Market Orientation ; Political Marketing Strategy and Party Organizational Structure ; Symbolism in Political Marketing ; Conclusion: Research Agendas for Political Marketing and Political Marketing Management.
9780857025814
Political Marketing
Campaign Management
Marketing
324.73 / ORM