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Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

Halloran, Tim

Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers - San Francisco Jossey-Bass Publishers 2014 - 262p

ISBN: 9781118611289

Subjects--Personal Names:
Product management
Customer relations
Branding (Marketing)

Dewey Class. No.: 658.827 / HAL

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