Ayatana - The Sense Sphere 2015: The Marketing Conclave [October 17, 2015] (Record no. 100752)
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| 000 -LEADER | |
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| fixed length control field | 01381ngm a2200169 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230726175414.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141213b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | MPH00316 |
| 245 ## - TITLE STATEMENT | |
| Title | Ayatana - The Sense Sphere 2015: The Marketing Conclave [October 17, 2015] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Ahmedabad |
| Name of publisher, distributor, etc. | Institute of Management, Nirma University |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Accompanying material | 60 Photographs + 1 Photo CD |
| 500 ## - GENERAL NOTE | |
| General note | The Theme for Ayatana is 'Marketing in India: Opportunities and Challenges'<br/>Inaugural Address - Mr. Kishore Chakraborty, Vice President, McCann Erickson India<br/>Session 1 - Marketing to e-consumer<br/>Speaker: Ms. Debadutta Upadhyaya, Co-founder & CEO, Timesaverz Dotcom Private Limited<br/>Session 2 - Changing face of Marketing communication - Their impact on modern marketing professional<br/>Speaker: Mr. Pramit Ghosh, DGM - mAdvertising, Tata Teleservices Limited<br/>Session 3- Social Media Marketing and Digital Marketing<br/>Speaker: Ms. Amandeep Kaur - Head - Marketing Communications, Myntra.com<br/>Session 4-Rural Marketing<br/>Speaker: Mr. Shalabh Saxena, Head- Brand & Marcom, Bajaj Auto Ltd.<br/>Session 5 - Brandvertising<br/>Speaker: Mr. Sanjay Sayani, Director - Corporate Communications, Branding & PR, DSK Group<br/>Campus Access: http://10.1.7.182:8282/MPH00316/index.html |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://10.1.7.182:8282/MPH00316/index.html">http://10.1.7.182:8282/MPH00316/index.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Photo Albums |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Call number prefix | MPH00316 |
No items available.