Corporate Branding: Areas, Arenas and Approaches (Record no. 100915)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01814aam a2200253 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160309133058.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160309b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415721127 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | COR |
| 245 ## - TITLE STATEMENT | |
| Title | Corporate Branding: Areas, Arenas and Approaches |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2015 |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 261p |
| 500 ## - GENERAL NOTE | |
| General note | Introduction / S. F. Syed Alwi and T. C. Melewar<br/><br/>Part I: Corporate Brand: Areas<br/>1. Corporate Brand: Europe / Heather Skinner<br/>2. Corporate Brand: USA / Russell Abratt<br/>3. Corporate Brand: Asia / Bill Merrilees<br/>4. Corporate Brand: New Zealand / Tony Garry<br/><br/>Part II: Corporate Brand: Arenas<br/>5. Corporate Brand: Online / Zalfa Laili Hamzah, Md Nor Othman and SF Syed Alwi<br/>6. Corporate Brand: Business-to-Business / Nuno Sequeira, Rui Vinhas da Silva and SF Syed Alwi<br/>7. Corporate Brand: Professional Service Firms / Vincent-Wayne Mitchell and William S. Harvey<br/>8. Corporate Brand: Place/Destination Branding / Nicholas Ind and Anastasia Mariussen<br/><br/>Part III: Corporate Brand: Approaches<br/>9. Corporate Brand: Structural Equation Modelling / Tatiana Anisimova and Felix Mavondo<br/>10. Corporate Brand: Case Study Research / Wim Elving<br/>11. Corporate Brand: Experimental Research / Sabine Einwiller and Christopher Ruppel<br/>12. Corporate Brand: Expert Interviews / Stefano Pace<br/><br/>Part IV: Conclusion to Corporate Brand<br/>Corporate Brand: Future and Challenges / Heather Skinner |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 9 (RLIN) | 2026 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Consumers Preferences |
| 9 (RLIN) | 2027 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand Management |
| 9 (RLIN) | 2028 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Public Relations |
| 9 (RLIN) | 1000 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising |
| 9 (RLIN) | 2031 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Melewar, T. C. |
| Relator term | Editor |
| 9 (RLIN) | 2029 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Alwi, S. F. Syed |
| Relator term | Editor |
| 9 (RLIN) | 2030 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.827 |
| Call number suffix | COR |
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