Building Brands: Strategy and Tactics (Record no. 101055)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00845aam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160215104107.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160214b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788130926834 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | GAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gallardo, Luis |
| 9 (RLIN) | 1322 |
| 245 ## - TITLE STATEMENT | |
| Title | Building Brands: Strategy and Tactics |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Viva Books Pvt. Ltd. |
| Date of publication, distribution, etc. | 2015 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 271p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Leading in Turbulent Times<br/>2. Value at Work<br/>3. Introducing the Six Rs<br/>4. The Age of Reason<br/>5. Revitalizing Revenues<br/>6. Rousers<br/>7. Reputation<br/>8. Building Strong Relatonships<br/>9. Developing Resilience<br/>10. The Holistic Way to Build a World-Class Business<br/>11. Think<br/>12. Being Holistic<br/>13. Taking Action and Making It Personal |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand - Strategy |
| 9 (RLIN) | 1323 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.827 |
| Call number suffix | GAL |
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