Small Business Marketing Kit for Dummies (Record no. 101082)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02078 am a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160201124521.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160115b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118311837 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SCH |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Schenck, Barbara Findlay |
| 9 (RLIN) | 651 |
| 245 ## - TITLE STATEMENT | |
| Title | Small Business Marketing Kit for Dummies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | John Wiley & Sons, Inc. |
| Date of publication, distribution, etc. | 2012 |
| Place of publication, distribution, etc. | New Jersey |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 364p |
| Accompanying material | with 1 CD |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | For Dummies |
| 9 (RLIN) | 652 |
| 500 ## - GENERAL NOTE | |
| General note | Making Everything Easier!<br/><br/>Introduction<br/>Part I: Getting Your Marketing Bearings<br/>1. Framing the Marketing Process<br/>2. All about Customers<br/>3. Seeing Your Product through Your Customers' Eyes<br/>4. Sizing Up Competitors and Staking Out Market Share<br/>5. Setting Your Goals, Objectives, Strategies, and Budgets<br/><br/>Part II: Laying the Foundation for Marketing Success<br/>6. Taking Stock of Your Business Image<br/>7. Forging Your Brand<br/>8. Creating Marketing Communications That Work<br/>9. Hiring Help When You Need It<br/><br/>Part III: Marketing in a Screen-Connected World<br/>10. Establishing an Online Presence<br/>11. Getting Interactive with Social Media<br/>12. Packaging Your Message for Blogs and Other Online Channels<br/><br/>Part IV: Getting the Word Out with Ads, Mailers, Promotions, and Publicity<br/>13. Creating and Placing Print and Outdoor Ads<br/>14. Broadcasting Your Message on Radio, TV, and Online<br/>15. Snail-Mailing and E-Mailing Your Customers Directly<br/>16. Brochures, Promotions, Trade Shows, and More<br/>17. Public Relations and Publicity<br/><br/>Part V: Winning and Keeping Customers<br/>18. Making Impressions through Networking and Presentations<br/>19. Making the Sale<br/>20. Enhancing Customer Service and Developing Loyalty<br/><br/>Part VI: The Part of Tens<br/>21. Ten Questions to Answer before Choosing a Business Name<br/>22. Ten Ways to Attract People to Your Business Online<br/>23. Ten Steps to a Great Marketing Plan<br/>Appendix: About the CD<br/>Index |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Management |
| 9 (RLIN) | 205 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising Media Planning |
| 9 (RLIN) | 653 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | SCH |
No items available.