The Brand Challenge: Adapting Branding to Sectorial Imperatives (Record no. 101168)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01764aam a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160308142450.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160308b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749470159 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | BRA |
| 245 ## - TITLE STATEMENT | |
| Title | The Brand Challenge: Adapting Branding to Sectorial Imperatives |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Kogan Page Limited |
| Date of publication, distribution, etc. | 2015 |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 338p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Focus: The Future of Your Company Depends On It / Al Ries<br/>2. Identity: Don't Lose It / Tony Allen<br/>3. Brand Innovation: Embracing Change to Innovate Your Brand and Accelerate Growth / Peter Fisk<br/>4. Bridging the Gap Between Idea and Delivery in a Move-Faster-But-Be-Certain Market: Why the Traditional Process of Building a Brand Needs a Reboot / Allen Adamson<br/>5. Luxury Branding / Jean-Noel Kapferer<br/>6. Retail Brand Management: Perception, Performance and Improvement / Jesko Perrey and Thomas Meyer<br/>7. Why Brand Matters in B2B / Michael D'Esopo and Simon Glynn<br/>8. Managing Media As Brands: Case Study - Branding News Organizations / Walter S. McDowell<br/>9. Brand Not Bland: The Financial Services Challenge / Mike Symes<br/>10. Building a Breakthrough Non-Profit Brand / Jocelyne Daw<br/>11. A Brand/Story Conceprual Framework - For Understanding Mass Fashion / Joseph H. Hancock<br/>12. Research Advances in the Building of Hotel Brands / Professor John O' Neill<br/>13. The City as a Brand / Jeremy Hildreth and JT Singh<br/>14. Technology Branding: Building Long-Term Value in a System-Update World / Howard Breindel, Jonathan Paisner and Seth Margolis<br/>15. Football Brands / Sue Bridgewater |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Branding |
| 9 (RLIN) | 1977 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 9 (RLIN) | 1978 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kompella, Kartikeya |
| Relator term | Editor |
| 9 (RLIN) | 1979 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.827 |
| Call number suffix | BRA |
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