Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight (Record no. 101646)

000 -LEADER
fixed length control field 00982aam a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160616151156.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749472115
040 ## - CATALOGING SOURCE
Transcribing agency
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8340
Item number STR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Strong, Colin
9 (RLIN) 2805
245 ## - TITLE STATEMENT
Title Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight
Statement of responsibility, etc. by Colin Strong
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Kogan Page Limited
Date of publication, distribution, etc. 2015
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 212p
500 ## - GENERAL NOTE
General note 1. This Changes Everything

Part I: Current Thinking
2. Is There a View From Nowhere?
3. Choose Your Weapons
4. Perils and Pitfalls
5. The Power of Prediction
6. The Advertisers’ Dilemma

Part II: Smart Thinking
7. Reading Minds
8. The Ties That Bind
9. Culture Shift
10. Bright Ideas

Part III: Consumer Thinking
11. Off Limits?
12. Getting Personal
13. Privacy Paradox
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Business Strategy - Marketing - Data processing
9 (RLIN) 2806
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Call number prefix 658.8340
Call number suffix STR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
          General Institute of Management Institute of Management 2016-02-19 Kushal Books 2115.94 1 658.8340 STR M0031548 2017-07-03 2017-04-29 3079.97 2016-02-19 Book

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