Introduction to Sport Marketing (Record no. 102693)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00985aam a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160922140545.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160527b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138022966 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| Language of cataloging | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 796.0688 |
| Item number | SMI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, Aaron C. T. |
| 9 (RLIN) | 4147 |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to Sport Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge |
| Date of publication, distribution, etc. | 2015 |
| Place of publication, distribution, etc. | Oxon |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 323p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Sport Management Series |
| 9 (RLIN) | 4148 |
| 500 ## - GENERAL NOTE | |
| General note | 1. Sport marketing introduction<br/>2. Sport markets<br/>3. Sport consumers<br/>4. Sport marketing opportunities<br/>5. Sport marketing strategy<br/>6. Sport products and branding<br/>7. Sport pricing<br/>8. Sport distribution<br/>9. Sport promotio<br/>10. Sport sponsorship<br/>11. Sport services<br/>12. Sport digital marketing and social media<br/>13. Sport marketing implementation and control. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sports - Marketing |
| 9 (RLIN) | 4149 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bob Stewart |
| 9 (RLIN) | 4150 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 796.0688 |
| Call number suffix | SMI |
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