Mass Communication: Living in a Media World (Record no. 104733)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01375aam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170105143757.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170105b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781483344751 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| Item number | HAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hanson, Ralph E. |
| 9 (RLIN) | 9013 |
| 245 ## - TITLE STATEMENT | |
| Title | Mass Communication: Living in a Media World |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Sage Publications, Inc. |
| Date of publication, distribution, etc. | 2016 |
| Place of publication, distribution, etc. | Los Angeles |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 458p |
| 500 ## - GENERAL NOTE | |
| General note | Part 1: Introduction to the media. Living in a media world ; Mass communication effects: how society and media interact ; The media business: consolidation, globalization, and the long tail.<br/>Part 2: Print media. Books: The birth of the mass media ; Magazines: the power of words and images ; Newspapers and the news: reflection of a Democratic society.<br/>Part 3: Electronic media. Audio: music and talk across media ; Movies: mass producing entertainment ; Television: broadcast and beyond ; The internet: interactive and mobile media.<br/>Part 4: Strategic communication. Advertising: selling a message ; Public relations: interactions, relationships, and the news.<br/>Part 5: Regulation and control of the media. Media law: free speech and fairness ; Media ethics: truthfulness, fairness, and standards of decency ; Global media: communication around the world. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mass Media |
| 9 (RLIN) | 9014 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 302.23 |
| Call number suffix | HAN |
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