Small Data: The Tiny Clues that Uncover Huge Trends (Record no. 104803)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01392nam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180511115928.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161216b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473634060 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | LIN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lindstrom, Martin |
| 9 (RLIN) | 1411 |
| 245 ## - TITLE STATEMENT | |
| Title | Small Data: The Tiny Clues that Uncover Huge Trends |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Jhon Murray Learning |
| Date of publication, distribution, etc. | 2016 |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 245p |
| 500 ## - GENERAL NOTE | |
| General note | 1.Fanning Desire: How Siberian Refrigerator Doors and a Saudi Arabian Mall Created a Revolutionary Website for Russian Women<br/>2.Sausage, Chicken and the Pursuit of Real Happiness: Transforming the Future of How We Shop for Food<br/>3.The United Colors of India: Selling Breakfast Cereal to Two Generations of Warring Women<br/>4.Getting a Bead on Weight Loss (with Help from Fast Food, a Middle Eastern Movie Theater and a Hotel Lap Pool)<br/>5.How Horses, Shirt Collars and Religious Belief Helped Recarbonate a Struggling Brazilian Beer<br/>6.The Case of the Missing Hand Cream: How Selfies Smoothed the Way for an In-Store Fashion Revolution<br/>7.Sleeping without a Bedspread: Charred Paper, Toy Cars and Pixie Dust Help Decipher the Meaning of "Quality" in China<br/>8.A Glimpse Behind the Scenes: Incorporating Small Data into Your Business and Life. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Consumer Behavior - Branding (Marketing) |
| 9 (RLIN) | 8600 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658.8342 |
| Call number suffix | LIN |
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