Brand Mascots: And Other Marketing Animals (Record no. 104912)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00607aam a2200193 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161227153857.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161227b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138825079 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.113 |
| Item number | BRA |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Mascots: And Other Marketing Animals |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Routledge Taylor and Francis Group |
| Date of publication, distribution, etc. | 2015 |
| Place of publication, distribution, etc. | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 299p |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertising Campaigns |
| 9 (RLIN) | 8730 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brown, Stephen |
| Relator term | Editor |
| 9 (RLIN) | 8731 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ponsonby-Mccabe, Sharon |
| Relator term | Editor |
| 9 (RLIN) | 8732 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 659.113 |
| Call number suffix | BRA |
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