Brand Mascots: And Other Marketing Animals (Record no. 104912)

MARC details
000 -LEADER
fixed length control field 00607aam a2200193 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20161227153857.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161227b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138825079
040 ## - CATALOGING SOURCE
Transcribing agency
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.113
Item number BRA
245 ## - TITLE STATEMENT
Title Brand Mascots: And Other Marketing Animals
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc. Routledge Taylor and Francis Group
Date of publication, distribution, etc. 2015
Place of publication, distribution, etc. London
300 ## - PHYSICAL DESCRIPTION
Extent 299p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Advertising Campaigns
9 (RLIN) 8730
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Brown, Stephen
Relator term Editor
9 (RLIN) 8731
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ponsonby-Mccabe, Sharon
Relator term Editor
9 (RLIN) 8732
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Call number prefix 659.113
Call number suffix BRA

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