Brand Management: Research, Theory and Practice (Record no. 105360)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01108nam a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161230b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138804692 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | HED |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Heding, Tilde |
| 9 (RLIN) | 8857 |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Management: Research, Theory and Practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2016 |
| Place of publication, distribution, etc | Oxon |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 307p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: Setting the scene<br/>1. Introduction<br/>2. Overview: brand management 1985-2015<br/>3. Taxonomy of brand management 1985<br/><br/>Part II: Seven brand approaches<br/>4. The economic approach<br/>5. The identity approach<br/>6. The consumer-based approach<br/>7. The personality approach<br/>8. The relational approach<br/>9. The community approach<br/>10. The cultural approach<br/><br/>Part III: Other perspectives<br/>11. Other categorizations of brand management<br/>12. Keywords in brand management |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand Name Products - Management |
| 9 (RLIN) | 9117 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Branding (Marketing) |
| 9 (RLIN) | 9139 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Knudtzen, Charlotte F. |
| 9 (RLIN) | 8858 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bjerre, Mogens |
| 9 (RLIN) | 8859 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.827 |
| Call number suffix | HED |
No items available.