Why People (Don’t) Buy: The Go and Stop Signals (Record no. 105388)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01314aam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170215b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781137466679 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| Item number | CHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chakravarti, Amitav |
| 9 (RLIN) | 36008 |
| 245 ## - TITLE STATEMENT | |
| Title | Why People (Don’t) Buy: The Go and Stop Signals |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Palgrave Macmillan |
| Date of publication, distribution, etc | 2015 |
| Place of publication, distribution, etc | New York |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 223p |
| 500 ## - GENERAL NOTE | |
| General note | 1. Three causes<br/>Why successful consumer insights are still a hit-or-miss affair<br/>2. The 100 calories paradox<br/>An insightful packaging innovation<br/>3. Pricing disaster at JC Penney<br/>Know how your price cues operate<br/>4. Tata Nano, the world's cheapest car<br/>Low price can backfire<br/>5. When not to discount<br/>Inexpensive wines and employee discount for everyone<br/>6. Avoid discordant pricing<br/>Do you know your consumer's mindset?<br/>7. Paying for medicines and Tickle Me Elmo<br/>Beware of unfairness cues<br/>8. Credit cards and obesity<br/>Small changes, big side effects<br/>9. Why paying people to donate blood does not pay<br/>Insights for public policy and prosocial behavior<br/>10. Five steps to actionable consumer insights<br/>How to lead and manage the insights process |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Consumer Behavior |
| 9 (RLIN) | 9675 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing Research |
| 9 (RLIN) | 1448 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomas, Manoj |
| 9 (RLIN) | 9676 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.8342 |
| Call number suffix | CHA |
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