Strategic Social Marketing (Record no. 105915)

000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781446248621
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number FRE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name French, Jeff
245 ## - TITLE STATEMENT
Title Strategic Social Marketing
Statement of responsibility, etc by Jeff French and Ross Gordon
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Sage Publication India Pvt. Ltd.
Date of publication, distribution, etc 2015
Place of publication, distribution, etc New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 429p
500 ## - GENERAL NOTE
General note Part I: Why?
1. The importance of social marketing for social policy
Case study: EPODE (International)
2. The nature of social marketing
Case study: The truth® campaign (USA)
3. Marketing social good
Case study: The Social Marketing Company (Bangladesh)

Part II: What?
4. The social marketing mix
Case study: Applying social marketing to youth engagement programmes to achieve policy change
5. Strategic social marketing
Case study: Social marketing and the health policy development process in the United States
6. Creating value in social marketing
Case study: BreastScreen Queensland (Australia)

Part III: How?
7. Systems thinking and social marketing
Case study: The smoke-free Scotland social marketing assemblage
8. Using theory in social marketing
Case study: Change4Life (UK)
9. Research approaches in social marketing
Case study: Energy efficiency in me third age and the issue of research ethics
10. Research methods in social marketing
Case study: Learning from Bourdieu (UK)
11. Social marketing and social programme design
Case studies: The California Project LEAN (USA); The Kiama Health Plan (Australia)
12. Planning social marketing interventions
Case study: Dying Matters (UK)
13. Embedding social marketing within social programmes
Case studies: Developing a national strategy for social marketing in England
The Water campaign/​Rotterdam
14. Critical social marketing
Case study: Corporate forces respond to the social marketing competition (UK)
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Social Media - Marketing
9 (RLIN) 7143
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Internet Marketing
9 (RLIN) 10072
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Social Policy
9 (RLIN) 519
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Strategic Planning
9 (RLIN) 10073
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gordon, Ross
9 (RLIN) 10074
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Call number prefix 658.8
Call number suffix FRE
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
          General Institute of Management Institute of Management 2017-01-31 2 1932.55 658.8 FRE M0032607 2017-03-26 3170.72 2017-01-31 Book

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