Marketing Theory: A Student Text (Record no. 106028)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01987nam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170615b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473904019 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAR |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Theory: A Student Text |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Sage Publications Ltd. |
| Date of publication, distribution, etc | 2016 |
| Place of publication, distribution, etc | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 520p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: Overview of Marketing Theory<br/>1. Marketing: Philosophy or Function? / Michael J. Baker<br/>2. Marketing Theory / Michael Saren<br/>3. A History of Historical Research in Marketing / Mark Tadajewski<br/>4. Marketing Ethics / Kelly D. Martin<br/><br/>Part II: Disciplinary Underpinnings of Marketing Theory<br/>5. The Economics Basis of Marketing / Richard J. Varey<br/>6. The Psychological Basis of Marketing / Allan J. Kimmel<br/>7. The Sociological Basis of Marketing / Ingeborg Astrid Kleppe <br/>8. Cultural Aspects of Marketing / Cass Shum<br/><br/>Part III: Theories of Marketing Management and Strategy<br/>9. The Marketing Mix -A Helicopter View / Andreas B. Eisingerich<br/>10. Marketing Strategy / Robin Wensley<br/>11. Market Segmentation and Segment Strategy / Lyndon Simkin<br/><br/>Part IV: Theoretical Sub-Areas of Marketing<br/>12. Consumer Behaviour / Rob Lawson<br/>13. Marketing Communications in a Digital World / Julia Wolny<br/>14. Theories of Value and Brand Equity / Roderick J. Brodie<br/>15. Innovation and New Product Development / Susan Hart<br/>16. Relationships and Networks / Kristian Moller<br/>17. Theories of Retailing / Stephen Doyle<br/><br/>Part V: Theories of Service in Marketing<br/>18. The New Service Marketing / Evert Gummesson<br/>19. Service-Dominant Logic / Kaisa Koskela-Huotari<br/><br/>Part VI: Marketing Theory, Society and the Environment<br/>20.Social Marketing Theory / Sharyn Rundle-Thiele<br/>21.Sustainable Marketing / Anastasia Thyroff |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 9 (RLIN) | 14715 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Consumer Behaviour |
| 9 (RLIN) | 14716 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baker, Michael J. |
| 9 (RLIN) | 14717 |
| Relator term | Editor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Saren, Michael |
| Relator term | Editor |
| 9 (RLIN) | 14717 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | MAR |
No items available.