Creating Value with Big Data Analytics: Making Smarter Marketing Decisions (Record no. 106385)

000 -LEADER
fixed length control field 00937nam a2200205 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170613b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138837973
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number VER
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Verhoef, Peter C.
245 ## - TITLE STATEMENT
Title Creating Value with Big Data Analytics: Making Smarter Marketing Decisions
Statement of responsibility, etc by Peter C. Verhoef, Edwin Kooge and Natasha Walk
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2016
Place of publication, distribution, etc Oxon
300 ## - PHYSICAL DESCRIPTION
Extent 316p
500 ## - GENERAL NOTE
General note 1. Big Data Challenges
2. Creating Value using Big Data Analytics
3. Data, Data Everywhere
4. How Big Data is Changing Analytics
5. Building Successful Big Data Capabilities
6. Every Business Has (Big) Data, Let’s Use them
7. Concluding Thoughts and Key-Learnings Point
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Marketing - Data Processing
9 (RLIN) 2806
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Consumer Profiling
9 (RLIN) 14596
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Big Data
9 (RLIN) 2010
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kooge, Edwin
9 (RLIN) 14597
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Walk, Natasha
9 (RLIN) 14598
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Call number prefix 658.83
Call number suffix VER
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from Koha item type
          General Institute of Management Institute of Management 2017-02-23 149 1782.86 1 658.83 VER M0032833 2017-09-25 2017-09-20 3047.63 2017-02-23 Book

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