Marketing for Competitiveness: Asia to The World! In the Age of Digital Consumers (Record no. 106649)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01700aam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170412b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789813201965 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 1412 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing for Competitiveness: Asia to The World! In the Age of Digital Consumers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | World Scientific Publishing Co. Pte. Ltd. |
| Date of publication, distribution, etc | 2017 |
| Place of publication, distribution, etc | Singapore |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 288p |
| 500 ## - GENERAL NOTE | |
| General note | Preface: The Anatomy of Change<br/>1. Technology as the Primary Driver<br/>2. Political-Legal, Economy, and Social Culture as the Main Drivers<br/>3. Market as the Ultimate Driver<br/>Summary<br/><br/>Part I: Marketing is Transforming? Competitive Landscape: The Dynamic Arena<br/>4. Product-Centric Perspective: Connectivity in Product Development<br/>5. Customer-Centric Perspective: Connecting with the Digital Consumer<br/>6. Human-Centric Perspective: Doing Good by Doing Well in the Connected World<br/>Summary<br/><br/>Part II: Marketing is Moving? Competitive Position: The Core Essence<br/>7. Being Strategy: From Positioning to Confirmation<br/>8. Core Tactic: From Differentiation to Codification<br/>9. Value Indicator: From Brand to Character<br/>Summary<br/><br/>Part III: Marketing Is Creating? Competitive Marketing: The Whole Set<br/>10. Marketing Strategy for Value Exploration<br/>11. Marketing Tactic for Value Engagement<br/>12. Marketing Value with Values<br/>Summary<br/><br/>Postface Glorecalization Mindset: Asia to the World!<br/>13. Asia's Local Champions<br/>14. Asia's Regional Players: Asia Vision, Local Actions<br/>15. Asia's Multinational Companies: Global Value, Regional Strategy, Local Tactics<br/>Summary |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing |
| 9 (RLIN) | 11358 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Digital Consumers |
| 9 (RLIN) | 11359 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | KOT |
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