NICOM 2017 Services in Emerging Markets (Record no. 106674)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05334nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170209b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386256331 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SER |
| 245 ## - TITLE STATEMENT | |
| Title | NICOM 2017 Services in Emerging Markets |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Excel India Publishers |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 380p |
| 500 ## - GENERAL NOTE | |
| General note | Section I: Customer Relationship Management<br/>1. Recent Development in Customer Engagement: A Literature Review / Tejal K. Patel<br/>2. Profiling Social Customer: A Study / G. K. Deshmukh, Sanskrity Joseph and S. K. Indurkar<br/>3. Strategic Study on Customer Aervice Quality Perception of Internet Banking and Customer Retention / Hari Sundar G., Jithin Benedict and Shino Mathew<br/>4. Impact of Supplier’s Flexibility, Promise and Willingness to Support on Buyer Satisfaction / Yogesh Mungra and Jayesh Aagja<br/><br/>Section II: Marketing of Service<br/>5. Complexities of Selling Costs and Total Business of Bricks and Click Marketing / Sunita Sharma<br/>6. Marketing of Financial Services to Micro, Small and Medium Enterprises in India / Bhoomi Parekh<br/>7. A Study on Customer’s Awareness and Preferences of Specific E-Banking Services / Ritesh Patel<br/>8. Evaluation of Servqual in Bank – A Gap Analysis / Sunita Jatav and Sopnamayee Acharya<br/>9. An Analysis on Home Equity Conversion Mortgage in Ahmedabad / Binny Rawat and Madhuri Jha<br/>10. Investigation SERPERF of Financial Institutions: A Study / S. K. Indurka, Sanskrity Joseph and G. K. Deshmukh<br/>11. Risk Based Evaluation of Information Technology Investments / Balakrishnan Unny Raghavan and Gaurav Mishra<br/>12. Digital Marketing and Services Revolution: Bank or No Bank, Banking Grows / Niyati Dave<br/>13. Financial Innovation in Banking in India: Issues, Challenges and Current Practices with Special Focus on Mobile Banking / Minakshi Singla and Nilam Panchal<br/>14. Informal Finance: A Study on Borrowing Behavior of LIG Consumers in Ahmedabad District / Tripurasundari Joshi and Aney Rawat<br/><br/>Section III: Societal Marketing<br/>15. Study on Television Viewing Habits among Urban Children Study with Reference to Kids in Kerala / Hari Sundar G. and Jithin Benedict<br/>16. The Marketing of Faith: Patanjali Captures the Hearts and Minds of Indians / Rajan Handa, Ashish Mathur and Richa Srivastav<br/>17. Realities of Women Violation: Case Study of Women of Jharkhand, India / Swati Minz and Pradeep Munda<br/>18. The Role of ICT Policy for Community Development: Case Study Huye District, Rwanda / Hitimana Jean Pierre and Baig M.S.A.<br/>19. Marketing Communication Campaign: Taking the Societal Marketing Route / Meeta Munshi<br/><br/>Section IV: Marketing in Emerging Economics<br/>20. A Study on the Economics of Oligopoly Market in India: Problems Relating to Cartel Formation and the Role of the Competition Act, 2002 / Ankit Srivastava and Divyansha Kumar<br/>21. Strategies of Employer Branding: Road Map to Become ‘Best Workplace’ / Madhuri Jha and Ekta Sharma<br/>22. Employer Branding on Attracting and Retaining Talent: Economic Outlook / Moxda jhala, Pooja Bhatia and Rasananda Panda<br/>23. A Study on the Role of Superior in Employee Engagement in an Organization / Monaz Parekh<br/>24. Employer Branding: Source of Marketing in the Employees Market / Manisha Ajara<br/>25. To Study the Effect of Marketing on Awareness and the use of Contraceptive Pills in the Rural Area with Special Reference to Ahmedabad District / Jignesh N. Vidani and Pradeep Kumar Singh<br/>26. Factors Influencing use of Telecenter based Services in Rural Areas: A Case of Akshaya Project, Kerala / Gaurav Mishra and Balakrishnan Unny Raghavan<br/>27. Analysis of Selling Techniques in Today’s Customer-Centric Marketing Environment of Private Life Insurance Providers Operating in Rural Areas of Nashik District / Subhash Wadear and Umesh Sakharam Kasar<br/><br/>Section V: Employee Engagement<br/>28. Which is Better Language of Instruction in Primary Education: English or Mother Tongue? / Kirtika Chhetia and Falguni Vasavada Oza<br/>29. A Study of Relationship Between Leadership Traits and Academic Performance of Youth / Gunjan Anand and Amit Kumar<br/>30. Recruitment Process: Does Employer Attractiveness Matter? / Anubha Jain and Sameer Pingle<br/><br/>Section VI: Facets of Entrepreneurial Marketing<br/>31. Administrative Marketing: Searching a New Theory / Abm Shahidul Islam and Ali Akkas<br/>32. Effect of Visual Merchandising Tools on Buying Behavior of Youths for Branded Apparels Sold Through Selected Organized Retail Outlet at Vadodara / Sandip G. Prajapati<br/>33. Technology's Enabling Role in Marketing Strategy at an Early Stage Social Venture, Indiavaale.Com / Satish K. Nair and Tanvi Sangal<br/>34. The Construct of Entrepreneurial Orientation: Literature Review Presenting Context, Content and Scope / Khyati Desai<br/>35. E-Commerce Challenges: A Case Study on Buzz / Shahir Bhatt and Amola Bhatt<br/>36. Evolving Base to Assess Benefit-Impacts Generated by International Marketing: A Study of GAMBIT Construct / Sudhir Rana and Somesh Kr. Sharma |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Services Marketing |
| 9 (RLIN) | 157 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Employee Engagement |
| 9 (RLIN) | 9516 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Customer Relationship Management |
| 9 (RLIN) | 3732 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parashar, Sapna |
| Relator term | Editor |
| 9 (RLIN) | 3733 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aagja, Jayesh P. |
| Relator term | Editor |
| 9 (RLIN) | 1642 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Joshi, Tripurasundari |
| Relator term | Editor |
| 9 (RLIN) | 9517 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | SER |
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