NICOM 2017 Consumer Behaviour and Contemporary Marketing Strategy (Record no. 106675)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 05021nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170209b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789386256324 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CON |
| 245 ## - TITLE STATEMENT | |
| Title | NICOM 2017 Consumer Behaviour and Contemporary Marketing Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Excel India Publishers |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 412p |
| 500 ## - GENERAL NOTE | |
| General note | Section I: Consumer Behavior<br/>1. A Study on Customer Buying Preferences towards Smartphones in Jaipur City / Punam Mishra<br/>2. Customers Susceptibility towards Reference Group: An Empirical Analysis / Sanskrity Joseph, G. K.Deshmukh and S.K.Indurkar<br/>3. Study of Nudge as a Marketing Tool for Improving the Marketing Performance in Passenger Car Market in Urban Maharashtra / Pallavi Mehta and Gupta Manish Ishwardayal<br/>4. Role of Farm Equipment Dealer in Farmer’s Purchase Decision Making Process / Subrat Sahu<br/>5. A Study on Buying Behaviour of Women Regarding Apparel Industry in Ahmedabad / Gurmeet Singh and Kena Shah<br/>6. A Study on Buying Behaviour on Selecting Mobile Services with Special Reference to the Jabalpur City / Sourabh Jain and Sheetal Kaur Ahuja<br/>7. Analysis of Service Quality of Freight Forwarding Industry and its Impact on Consumer Satisfaction / Belur O. Baxi and Harikrishan Chaurasiya<br/>8. Ethnocentrism and Workplace Dynamics / Indu Rao and Rajwinder Kaur<br/><br/>Section II: Brand Management & Digital Marketing<br/>9. Fuzzy Logic Application to Brand Assessment for Smartphones in India / Vivek Bhatt and Shriram Kadiya<br/>10. Boys and their Bikes: Studying the Relationship using Brand Romance, Brand Attitude and Brand Loyalty / K. Navaneethakrishnan and A. S. Sathish<br/>11. Alternate Branding Strategies for Foods Delivery and Discovery Wedsites / Aditya Gopal Kovvali and PriyaKothiyal<br/>12. Online Buying Behavior of Working Women of Indore: With Reference to Clothing & Apparel Sector / Dhanashree Nagar and Kshama Ganjiwale<br/>13. Digital Marketing: A Case Study on Taral Dalal / Shilpa Sawant, Madhavi Mundada and Ritu Mishra<br/>14. Indian e-Commerce and Department of Post: A Win-Win Cpmboination / Nityesh Bhatt and Yogesh Mungra<br/>15. Features Exploration: Analysis of Literature on Search Engine Optimization / Sunita Guru, Riya Shah<br/>16. Usage of Social Media among Housewives / Palak Gadhiya<br/>17. Perceived Riskin Online Shopping within Specific Product Categories / Yash Rathi, Arth Ganatra and Harsh Jhaveri<br/>18. Application of Learning Theories to Mobile Learning in India: An Empirical Study / Jayendra Bharati V. and R. Srikanth<br/>19. Leaving on a Jet Plane: Travel Blogging to Improve Sales / Shilpa Sawant and Urvi Talaty<br/><br/>Section III: Marketing Channel & Cross-Culture Marketing<br/>20. Trend Analysis of Advartisement Expenditure in India / Hatim Fakhruddin Kayumi<br/>21. Interpersonal Relationship with Intermediaries: A Strategic Advantage to Beat Competition / Kriti Sharma and Shikha Bhargava<br/>22. Devising the Pricing Strategy for Nested Markets during Festival Season – A Study Conducted During the Onam Festival in Kerala / Baba Gnanakumer P.<br/>23. Supply Chain Management Practices and its Implications on Firm’s Strategy / Jitendra Nenavani<br/>24. Convergenace of Culture and Social – Enterprises: A Multiple Case Study of Social Enterprises in Boosting the Hand-Embroidery Creative Sector of Gujarat / Vaishali Padhiar and Renuka Garg<br/>25. Cross- Cultural Issues in Marketing / Shrawan Kumar Singh<br/><br/>Section IV: Other Sub Themes of Marketing<br/>26. A Study on the Challenges Facing Small-Scale Women Entrepreneurs: A Case of Madhya Pradesh / Arpan Shrivastava and Sopnamayee Acharya<br/>27. Reaction to MGNREGA’s Advertisement Stimuli: A Fuzzy Perspective / Shriram Kadiya, Sapna Parashar and Vivek Bhatt<br/>28. Sales and Marketing Management Competency Framework: An Integrated Approach to Evaluate and Refine Organizational Performance with Respect to Pharmaceutical Industry in Gujarat / Manasi Parekh<br/>29. Pokemon Go: Leveraging the Game by Marketers / Vinay Sharma, Aditi Malaiya and Vinod M. Lakhwani<br/>30. An Assessment of the Role of Student Satisfaction in Internal Marketing / Manisha Singh<br/>31. Emergence and Evolution of Marketing / Rajnish Jain and Deepak K. Srivastava<br/>32. Challenges and Policy Implications for Marketing Green Bonds / Pawan Kumar Chugan, Yogesh Mungra and Kathak Mehta<br/>33. Determinants of Language in Effective Advertising and Marketing / Monali Chaterjee<br/>34. The Dynamic Relationship Between Macroeconomic Factors and the Bombay Stock Exchange / Rushil Garg and Nikunj Patel<br/>35. Online Grocery Shopping: Trends, Opportunities and Challenges in the Indian Market / Neha Singh and Sanjay Jain |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Customer Behaviour |
| 9 (RLIN) | 9518 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brand Management |
| 9 (RLIN) | 7034 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Digital Marketing |
| 9 (RLIN) | 9519 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cross-Culture Marketing |
| 9 (RLIN) | 9520 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Joshi, Tripurasundari |
| Relator term | Editor |
| 9 (RLIN) | 9517 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aagja, Jayesh P. |
| Relator term | Editor |
| 9 (RLIN) | 1642 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parashar, Sapna |
| Relator term | Editor |
| 9 (RLIN) | 3733 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | CON |
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