Design Management: Using Design To Build Brand Value And Corporate Innovation (Record no. 107798)

MARC details
000 -LEADER
fixed length control field 00546nam a2200157 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170707b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781581152838
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.5752
Item number MOZ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mozota, Brigitte Borja De
9 (RLIN) 16471
245 ## - TITLE STATEMENT
Title Design Management: Using Design To Build Brand Value And Corporate Innovation
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Allworth Press
Place of publication, distribution, etc New York
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 281p
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Design
9 (RLIN) 16472
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Manufacturing Processes, Industrial Design
9 (RLIN) 16473
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Call number prefix 658.5752
Call number suffix MOZ

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