From Little's Law to Marketing Science: Essays in Honor of John D.C. Little (Record no. 108320)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01965nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171208b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780262029919 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | FRO |
| 245 ## - TITLE STATEMENT | |
| Title | From Little's Law to Marketing Science: Essays in Honor of John D.C. Little |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | The MIT Press |
| Date of publication, distribution, etc | 2016 |
| Place of publication, distribution, etc | Massachusetts |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 487p |
| 500 ## - GENERAL NOTE | |
| General note | 1. John D. C. Little: A Profile / Glen L. Urban<br/><br/>Part I: Marketing Science: Managerial Models<br/>2. Optimal Internet Media Selection / Laoucine Kerbache<br/>3. Strategic Marketing Metrics to Guide Pathways to Growth / Pamela D. Morrison<br/>4. Moving from Customer Lifetime Value to Customer Equity / Andre Bonfrer<br/>5. Deriving Customer Lifetime Value from RFM Measures: Insights into Customer Retention and Acquisition / Makoto Abe<br/>6. Building and Using a Micromarketing Platform / Masahiko Yamanaka<br/>7. Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability / Kamel Jedidi<br/>8. Morphing Banner Advertising / John R. Hauser<br/><br/>Part II: Marketing Science: Decision Information Models<br/>9. Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets / Daria Dzyabura<br/>10. Decision Process Evolution in Customer Channel Choice / Scott A. Neslin<br/>Contents note continued: 11.The Value of Social Dynamics in Online Product Ratings Forums / Michael Trusov<br/>12. Uninformative Advertising as an Invitation to Search / Jiwoong Shin<br/>13. Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test / Fred M. Feinberg<br/>Part III: Little's Law: Current State<br/>14. Generalized Little's Law and an Asset Picking System to Model an Investment Portfolio: A Working Prototype / John D. C. Little<br/>15. Closing Statement |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing - Management |
| 9 (RLIN) | 23711 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hauser, John R. |
| Relator term | Editor |
| 9 (RLIN) | 22858 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Urban Glen L. |
| Relator term | Editor |
| 9 (RLIN) | 22859 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.8 |
| Call number suffix | FRO |
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