Spark: The Insight to Growing Brands (Record no. 108624)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01610nam a2200157 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171006b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788193355220 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | RAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rangappa, Paddy |
| 9 (RLIN) | 21047 |
| 245 ## - TITLE STATEMENT | |
| Title | Spark: The Insight to Growing Brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Simon & Schuster India |
| Date of publication, distribution, etc | 2017 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 193p |
| 500 ## - GENERAL NOTE | |
| General note | Part I: The Insight to Growing Brands<br/>1. Brand Growth: Challenging Times<br/>2. Consumers and Brands: Myth and Reality<br/>3. Mental Availability and Insights: The Nuts and Bolts of Brand Growth<br/><br/>Part II: The Insight to Connecting with Consumer<br/>4. Deconstructing Insights: The Power of a Human Revelation<br/>5. Do Insight Matter in Today’s Digital World? The New Conundrum<br/>6. Busting Common Myth: A Measured Understanding of Insights <br/>7. Building Knowledge: The Foundation for Insights<br/>8. Writing the Insight: Beyond Nuggets of Knowledge<br/>9. Selecting the Best Insights: Evaluations<br/>10. The Insight Action Plan: Idea and Tactics<br/><br/>Part III: Creativity that Drives Brand Growth<br/>11. Insight – Driven Advertising and Brand Building: The Growth Guarantor<br/>12. The Craft of CRAFT: A Five – Pronged Model<br/>13. CRAFT’S Conviction: The Cornerstone of Creative Excellence<br/>14. CRAFT’S Approach: Getting the Process Right<br/>15. CRAFT’S Foundation I: Insight-driven Brief<br/>16. CRAFT’S Foundation II: Evaluating Ideas and Providing Feedback <br/>17. CRAFT’S Teamwork: The Glue the Binds<br/>18. CRAFT’S Resources: you get what you put in<br/>19. A Few Words in Parting |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Branding |
| 9 (RLIN) | 21048 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Call number prefix | 658.827 |
| Call number suffix | RAN |
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